Monday, January 17, 2011

Let the People Find You

Which words and phrases are people using to search for your business? The answer may surprise you, since they don’t necessarily think like you do, and they may not know your business proper vocabulary.

Use this tool to find out what people are searching for, and then use those words and phrases throughout your website and advertising: Google Keyword Tool

Notice, for example, that the phrase "create your own website" is searched as many times as "crate you own website." Yes, a lot of people mispell the word "create." You can use this to your advantage by targeting those mispelled phrases in suttle ways.

By the way, create you own website with our AhoyBuilder online website builder.

Monday, January 10, 2011

The Principle of Contrast

On your website, do not offer your cheapest service or lowest priced item only. Always offer high-priced alternatives so that your client will have an emotional point of reference. This is called the Principle of Contrast.

For example, if a cruise line website only shows the lowest price for a ship cabin, there is no real incentive to buy a higher priced cabin. If they also show the exorbitant price of the spacious, luxurious "suite" on the top deck, then anything in-between looks like a bargain.

Here is a fascinating article on this subject: The Principle of Contrast

Monday, January 3, 2011

New Website - New SEO Service

Web Ahoy has a new website! - Please visit us at http://www.webahoy.com/ and send us your comments.

Also, we are now offering affordable Search Engine Optimization services. This involves the tweaking of your website in order to make it easier to be found in Google and other search engines. SEO is especially beneficial for businesses with a lot of online competition.

Have you ever searched for a book in a library using a card index (not that old)? The same principle applies to websites. People will not find your website if it is not indexed correctly. You need to submit the right title, content, description, etc. to the search engines. This is a vast and fascinating area of web development.

Please find more information on our SEO web page “Affordable SEO Company in Orlando